Home > Music, Uncategorized > Year of the Overachievers

Year of the Overachievers

This has been an eventful year in Rap Music. Dr. Dre tried to make a comeback. Super groups were formed: The Throne featuring Jay-Z and Kanye West, Wayne and Drake have an album coming out soon, also, the Bugatti Boyz, Rick Ross and Diddy are suppose to drop early next year. Outside of that, the most surprising thing about this year were the Rookie debuts.

It all started on March 29… Wiz Khalifa released his first album “Rolling Papers” under Atlantic Records. Critics stated he wouldn’t break 100k first week. He ended up selling 197,000 albums and was number one on Nielsen SoundScan charts. Multiple hits on the radio, and a strong “Steelers” campaign with “Black and Yellow” have turned him into a superstar.

Astonishingly, Rapper Big Sean didn’t make an impact with sales – only selling 85k. Still, he did exceed expectations with his singles. He has two number one Billboard singles “Marvin Gaye and Chardonnay” and “My Last”. His other single, “I Do It”, was in the top 5 , and it also got him an endorsement deal with Adidas.

Another rapper to make an impressive statement was Jay-Z’s protégé, J.Cole. The North Carolina born lyricist puts his heart on every track, and he speaks about real issues. He didn’t have a big following, and was projected to sell around 115k. He actually doubled that total, selling 217,000 copies his first week on the charts. On deck for a release is Wale, after having a disappointing rookie campaign. With only 28k albums sold under Interscope, he was eventually dropped from the label. Wale gets a second chance to put DC back on with his sophomore album “Ambition” which drops on November 1st under the Maybach Music Group. Hopefully this time around he’ll trend like his peers and beat the odds.

By Jon Matthews

Categories: Music, Uncategorized
  1. @nybortsuj
    16/10/2011 at 23:36

    Good article. What are your projections for wale?

    • 17/10/2011 at 15:35

      His album has the potential to sell well, but it’s hard to put an exact number on it. He should definitely hit over 100k, though that would still be a low number. It’s hard to say whether or not his previous release was stunted by the poor promotion of his previous label. Confidently it can be assumed, that Rick Ross will certainly go the distance in promoting his new artist to ensure a solid chart performance.

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