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Internet Radio and Automotive Integration


If you haven’t heard, many of the world’s leading car manufacturers are planning to incorporate cloud-based music streaming services directly into their vehicles…talk about CDs being dead. Imagine having Spotify or Pandora built into your head unit, and having unlimited access to it in your vehicle? This is where things are headed.

Surprisingly, the United States is the current market leader for this type of technological integration, with Europe being second and China being third. Ford, Scion, Hyundai, Buick, BMW, Lincoln, Chevrolet, and Mercedes-Benz all currently offer music applications in their vehicles. We would like to take this opportunity to highlight a company whose product has infiltrated the scene as the standout choice for this new type of product service – Pandora.

Pandora went public a few months ago as you all know, and it was blessed with a quick spike around noon of it’s first day on the market, only to fall well below its opening price to settle at 12. We have found some interesting information about this company in an article posted on 4-traders.com:

“Pandora makes its service available through a variety of distribution channels. In addition to streaming its service to PCs, Pandora has developed applications for smartphones and has partnered with the makers of more than 200 consumer electronics devices, including Alpine, Panasonic, Pioneer, Samsung and Sony.

Pandora also has developed relationships with major automobile manufacturers—including Ford, Mercedes-Benz and Mini—and with suppliers to major automobile manufacturers in order to integrate the service into current and future automotive sound systems. Furthermore, General Motors, Hyundai and Toyota have announced plans for future Pandora integrations.”

This poses to be a good way for Pandora to pay back it’s debt, as many people have written it off as a smart and revolutionary way to interact with music media, that will eventually bankrupt itself because of the unprofitable business model that it is based on. Only time will tell. Personally, we would prefer Spotify to take over the app-cloud based music software integration in these vehicles with complete syncing capabilities between your tablet, or smartphone. $9.99 per month for unlimited access to 14 million songs?

 

That would be nuts…For the record, this is a PERFECT example of MUSIONology.

Stay tuned.

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