Home > Media, Music > Coca-Cola poised to become a major label.

Coca-Cola poised to become a major label.


We came across this interesting article about Coca-Cola and its efforts to join forces with some of the world’s most popular music artists for branding collaborations – among other things. In order to reach out to a new generation, they are investing in artists and helping to match their popular beverage brand with the “emotional tug” of music. Sounds like an idea that could work…except that now the function like a record label, right? Read it here: Coca-Cola Music Group

 

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Categories: Media, Music
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